Clients have a narrow focus on their goals set by themselves. As an agency, you must understand those goals and then proceed to provide them with your services. A unified outcome has to be there between you and your clients. There are ways you can certainly meet their respective expectations:
1) Chart out your preparation: A client must know your plans and specific preparations which would churn out his final product. When he is in the know, his confidence escalates in you and your working.
2) Honesty is the best policy: If you see yourself failing on deadlines, any trouble in finishing the project or any kind of hold-up, you must convey it to your client. Your communication goes a long way helping the client to alter his expectations. Your honesty builds trust for you in him.
3) Responsiveness works best: If every little query or curiosity of the client is responded with the equal intensity and alacrity by you, you are keeping your client in good faith.
4) Always list out your inadequacies: You can’t accomplish everything for every client. Various clients ask for various services and you can’t fulfill all of them. It’s always better to be transparent about what you can and what you can’t accomplish. Giving out details about your limitations doesn’t always reflect your weakness, it may have to do with specialization as well and clients understand that. Sharing examples of earlier works always helps..
5) Promise less and perform more: When your contract with a client contains 8 things and you deliver to him 9 or 10 things, it leaves your client spellbound and absolutely delighted. A delivery more than the expectation always has a different traction and if you do so, clients remain connected to you for a longer period of time.
Grasping the client-expectation is a subtle task and fulfilling it with the utmost accuracy needs simpler conduct in your interaction with him which would make any human satisfied.