When you visit Show to Clients, you find a horde of presentations presenting varied businesses. But there is one thing common in each one of those presentations, compactness of word-content. On websites, you have this liberty to describe your business in an elongated manner, but in a Video Presentation, you have to hit your target with a precision and that precision comes in briefness of the content. Words must be less but appropriate and must carry the description of your company in a subtle style. They must signify the very character of your company and business. Vision, mission, standard and specificity of the products or services, quality-control-regimen, human resource, corporate values, facilities etc., whatever you need to portray your business, must be expressed through these words in a concise manner. Description may be in fewer words but must convey every aspect of the company-profile which enhances the total value of the Presentation. A cautious approach in not overdoing it is always essential. You must know that your target-audiences just want to know what is in it for them as a potential customer. Your word-content must very well correspond to charts, graphs, graphics, videos and animation, all the intrinsic parts of a Video Presentation. All of these collectively must ensure that they give out the crux of the Presentation in a plain and easy way.