Company profile
Sharman a woven label company is a part of a group of Companies manufacturing knitted cloth, garments and labels for the last 4 decades.Expertise in quality woven label, micro weaving labels, taffeta label , cut & fold , high defination , laser cut, tape zipper/puller label , badges printed labels, photo-print weaving , hang tags, bar codes, customized sublimation transfer woven edge , special weave, merrowing and satin labels.

Requirement/expectation
Sharman Udyog has got good hold in Indian market through it’s 12 offices in almost all major cities of India. After tapping Indian market sharman Udyog now has an eye for export business in courtiers like US,UK, Canada and EU. Below were target industries identified for them.

Business/leads location

• Africa
• USA
• UK
• Netherland
• France
• Jermany
• Canada

Strategy
Though Sharman Udyog has got it’s own web site but on our recommendation company CEO gave the green signal for a new website specially for Export business. We choose the domain name by keeping company name and product in mind and thus end up with sharmanlabels.com. The new website name has got advantage of keyword in it’s domain name. Our search engine optimizations (SEO) program was able to individually code and optimize the home page and all lower level pages on Sharmanlabels.com This results in the search engines scanning and ranking the lower, content rich, pages. For example, when a user searches for "Quality woven label ”Sharmanlabels.com is the first site they will see. More importantly, the user will be able to click directly to Quality woven label page. .

Time duration: 12 months

Process

• SEO
  • Creating google analytics account
  • Collect code from analytics & implemented in site
  • Opening google adward account
  • Create Keyword list & Research
  • Identifying Competition
  • Evaluating Competition
  • Detailed Website Analysis
  • Creating a Strategic Timeline
  • Optimization
  • Reporting & measuring the Result

• SMO
  • Creating network account
  • Explore network
  • Creating various group on network
  • Participate in group/discussion

• PR Websites
  • Web sites
  • Blogs
  • Article

Result

Sharmanlabels.com is now in the top rankings for Google,Bing & Yahoo! under the main 16 keywords/phrases that were selected with the client.They have a 3/10 PageRank, ranked as 14,680,181by Alexa and have 141,00 overall incoming links. Today, over 61.40% of website traffic is through SEO and SMO while 60% of lead got through SMO process.

Top Ranking Keywords:as on 25/11/10*

Keywords	Page Number	Rank
Quality Woven Label	1st Page	1st
Apparel Woven Labels	1st Page	7th
Woven Cloth Tags	1st Page	8th
Micro Weaving Labels	1st Page	1st
Weaving Taffeta Label	1st Page	3rd
Damask Twill Woven Label	1st Page	3rd
Micro Weaving	1st Page	7th
Micro Labels	2nd Page	14th

* Results may vary on day to day basis depending upon Google algothirm changes and promotion keywords changes