Emerging demands and trends always have repercussions on the human resources profession. HR-profession is continually shaped and sculpted by them. Basic alteration in the requirements in organizations has a churning effect on the mix of the workforce there.
When a customer becomes aware about a product or service in greater lengths, when for him uniqueness of the product or service comes naturally, when he finds true value for his hard-earned money in the product or service and when he gets emotionally associated with the product or service, the product or service has catapulted into the league of brands. A brand embodies the distinctiveness of an entity. A brand is a compact identity of something. A brand in the business-world is reflective of cus