This is the age of ideas. Smallest of ideas if implemented properly transform into big results. Corporate-history has been replete with such examples. We in the shape of products or services buy or sell ideas these days.
Likewise, business-presentations also these days encapsulate different specific ideas. If your idea articulated in your presentation triggers inquisitiveness in your target-audience, your presentation is successful. People becoming inquisitive after going through your presentation, try to match the idea presented with their exact requirements and if your products or services fulfill their requirements and curiosity, they are on board with you. So, presentations have become, they must be, transporter of ideas to generate passion in audiences for products or services portrayed in them.
Knowing your target-audience fully has become mandatory in this scenario before making the presentation. Secondly, to trigger the curiosity in audiences for ideas, presentations have to go beyond the mere bland portrayal of products or services. Presentations, PPTs, Flash-based or any multi-media presentation, have to be woven in the form of a story. Stories seem to reflect real experiences and audiences or people in general relate with real experiences rather easily. And the moment, your audience starts to relate with the facts of your presentation, your presentation is bound to make an impact on them.
Summarily, make presentations to portray the very ideas, not the products or services! If audiences buy your idea, they would buy your products or services automatically. And that’s why, presentations have become smaller in time these days, but they carry big impact for sure.