When we think of presentations, there are certain facets which spring up in our minds. Different facts, data and texts are supported by precise pictures and videos to make them etched in audiences’ minds. A large set of facts can be portrayed in one related image or photo and not only that, when audiences come across that image after watching the presentation, they summon up most of the points the image carried there. According to various findings, an image bears a greater recall-value than a horde of facts presented in texts.
Images are put in presentations to transport the core message to target-audiences in an easier and simpler way. Texts, voice-over, music and other different features become all the more effective and impactful in tandem with images in varied presentations. Images create an engagement with viewers quickly and after they read the textual content with those images, this engagement becomes abiding as well. Images are generally uncomplicated and are gulped by the audiences easily. Simultaneously, they go a long way in making the audiences keep hold of facts and details on the base of the engagement between them and the audiences. And moreover, these meaningful images make the other contents of your presentation evocative and the presentation in itself carries a variety.
But, the use of an image in your presentation must make a sense by being a vital cog in the entire mechanism in conveying the core message.