A flash-based presentation becomes a complete portrayal of your business, if every ingredient of multimedia is placed there in proportion. Creativity has to be top-notch to make it a unique presentation every time. But apart from the creativity, a deep understanding of the client and his demand is absolutely necessary. And this understanding can be separated in few steps to make a client-friendly presentation.
Ask him his goal: If you know your client’s goal or what benefits he expects from the presentation, you would be presenting products, services or his initiative accordingly. You will plan the emphasis at different junctures in your presentation according to his goal.
Get to know his target-audience: If you know the target-audiences of your presentation, you will construct it bearing them in your mind. Content, text, visuals, language, everything will be planned accordingly.
Make clear what the audience has to do: If you can enumerate the details in the simplest manner for the audience what they have to do to join your client’s business, you will have met the demands of your client in entirety. A simultaneous projection of company’s profile with the clarity on the requisites for the audiences, what they have to do, is the best a presentation can achieve.
Highlight properly crux of business: Apart from spelling out requirements from the audience-side, the heart of your client’s business has to be highlighted properly. In the paucity of time, one can get to know the crux of things by just watching the part which highlights the main message.
Specificity: At the end of the presentation, the audiences must get to know what the products are or services your client is going to offer to them which will make them make up their minds to join his business in full knowledge.
Rhythm right through: A presentation is merely a carrier of information and various details, but all these details must be woven in a rhythm to make a presentation informative and attractive concurrently.
If all these steps are kept in mind and adapted with the base of the creativity, your flash-based presentation becomes an effective medium to fetch business for your client.