A satisfied customer begets thousands of prospective customers. Meeting customers’ demands may end with the delivery of the products or services they wanted, but meeting their expectations goes beyond that. In fact, meeting their expectations is a recurrent task which has to be handled at different levels and in a customized manner. There may be few definite ways to keep your customers in good faith:
1. Noticeable communications: Keeping your customers engaged through mails, different social media channels or phone-calls must be a top priority for you. And this continued engagement should make an impression on their minds that this is a part of your organization’s top-quality service-structure. Your employees must not sound arrogant or condescending, but definitely put across that this is all for them.
2. A personal touch: Your communication with each of your customers must carry a meaningful inference that your organization is all keyed up to extend them value-added services. The notion that you can provide something to them which is not under the ambit of contract generates in them a huge trust for you.
3. Emotional quotient: During the entire period of interaction with a definite customer, if you and your employees push the envelope to extend him the services he expects and seemingly become and behave as an extension of his organization, you touch an emotional chord in him and he becomes your loyal customer for sure. Wishing him on birthdays, anniversaries or asking him for any help all of a sudden makes a deep impact on him as a customer.
4. A great post-sale-support: Every single employee of your company must be on his toes and your organization adequately primed and arranged to execute totally satisfying post-sale support. A regular availability of different products or services coupled with swift operations and logistics and proficient back-end work-force must be embedded in your company’s work-routine. Follow-up calls must be a pivotal part of your organization’s curriculum.
With all that your existing customers can do for you, there's simply no reason not to stay in regular contact with them. Use your imagination, and you'll think of plenty of other ideas that can help you develop a lasting relationship.
All of these ways or plans can only work when you have an array of top-quality products or services. A little bit of compromise in quality of products or services and everything crashes and nothing works.