Business-landscape around the world got empowered in 2015 when Blue Ocean rose on the horizon as an enlightening business-strategy. Firms and entrepreneurs found a new way to achieve high-margin profit-growth and that too, without the market-competition. Innovations and inventive thinking became the primary assets for a business to excel.
But over a period of time, some flaws and inadequacies have been detected in the Blue Ocean strategy as well:
As a business-strategy, Blue Ocean has many positives and time and again companies have proved them by adopting it as their core vision. But strategies always have two results in success and failure and Blue Ocean is only a strategy.