Public Relations or PR is a completely different domain as far as promotional arena is concerned. As the name suggests, PR is aimed to extract publicity. It is an effective advertising tool if handled properly. PR-tasks are carried out by specifically skilled and trained people of different industries and companies. Even people in electronic and print media are entrusted definite PR-duties.
PR augments a company’s standing in the industry or corporate circles noticeably as excellent speakers or writers put forth its views and vision before the audience. Everything depends on the effective verbalization and articulation of various aspects of the company. Secondly, these PR-officers hold some stature in the industrial corridors and that’s why anything coming from their mouth holds significance for the target-audience. They always produce, speak or write concise facts or filtered content which when communicated is well-received by the audience.
As the PR-officer collects varied information and data on your business and then produce them in his style to his audience in order to create mind-space for your products or services in them, the quantum of impact can’t be known instantly. In fact, it is entirely based on relationship which is carved by the PR-officials on your behalf with your target-audience. The more authentic and reliable he is with his audience, the more impact you get for your business. Communication-skills often dubbed as PR-skills come afterward.