A multimedia presentation is the mix of multiple Medias like

• Music
• Animation
• Video
• Voice

There may be more medias depending upon requirement.

Multimedia Presentation for marketing:

A marketing multimedia presentation is the application of multimedia for making presentation majorly for

• marketing the products
• branding of the company

So far the most popular presentation making software was Power point due to it’s easy to use and customization. It is still used at many companies for making marketing presentation but due to some drawbacks like

• lack of animation technique
• clubbing and synchronizing of voice
• giving special effects

Therefore power point is slowly replaced by some of modern software like

• Adobe Flash
• Director

Flash: Multimedia Presentation.

Adobe Flash is considered as most powerful platform to build Multimedia Presentation for it’s various advantages some of them are given below

• Powerful layer system for incorporating multiple medias and graphics
• Multiple Out put capabilities like .mov, .flv, html , .exe
• Easy unloadable on web servers
• Robust animation tools
• More design, animation and media incorporation facility than power point

While working on flash requires more technical knowledge or specialized training, power point has advantage of being easy to use and user with little computer knowledge can make a simple marketing presentation. Adobe Flash can make from simple slide presentation to complex voice over presentation, E learning and machine simulation. Some of the marketing presentation sample along with other application of flash is shown below.

It’s layer system allows to incorporate medias like music, voice, image or animation on single screen. The out put of flash can be of various extension according to requirement which is called publish in flash software. The flash content can run comfortably on any window based PC through it’s .exe extension or it’s .swf extension through flash player installation. The content of flash is also web friendly and easily embedded with html.

Director : Multimedia Presentation

Just like flash Director software also uses layer system to incorporate multiple media and hence can produce presentation majorly in video format. This is more video friendly software and provides great flexibility and tools for video content. The quality of video, compression and ready effect gives it a upper hand in it’s class, but it requires special technical skills and training to use this software. Some of the samples of presentation in director are shown below.

How to choose appropriate software for making multimedia presentation?

This is big question and answer of this depends on number of factors like how frequently editing in presentation required, what is the degree of complexity of topic of presentation and technical knowledge of software’s. PowerPoint is recommended for making relatively simple presentation where user is having average computer knowledge. Also it is good where lot’s editing required. Making more complex presentation or adding more effects to presentation, flash is the ideal choice though it require training to operate the software but it’s ability to handle multiple task, media and layer is awesome and makes it obvious choice for making presentation. Most of marketing Presentation these days are Flash based presentation.

How to use Marketing Presentation for business promotion?

When you finish your presentation for marketing it is time to use this tool to promote your business. There are several platforms available on internet to host these presentation and show them publically, but that again depends upon the type of presentation you have made for your business.

• For presentation made up on video format, you tube is the best place to host on. See the best practices for youtube channel to gain the maximum benefits provided by youtube. There are some more video platform which can be used for uploading your presentation like metacafe, dailymotion and google videos.
• For presentation made up on flash the best place is showtoclients.com. This site is dedicated to multimedia presentations only and has number of option to choose from. Visit the site and find out the best option for you.
• For presentation on powerpoint platform like slideshare, showtoclients are good choice. You can get the link from these sites are use them for inviting customer on site.

Beside uploading them on public domain you should also promote these presentation by inviting your customer to see these presentation, send the link of your marketing presentation to your would be customers and so on. These practices will help you to achieve your marketing goal through presentation.

Related topics:

1. Multimedia CD Presentation
2. Video Presentation
3. Power Point Presentation.
4. MLM Presentation