A business is lot of preparation and perspiration. When you construct it, you go through different sets of grind. Your products or services are not going to create a buzz in the market at once. You are not going to see profits coming in right from the inception.
Apart from taking care of everything else, you must try to establish the ethos of your company right from the beginning. Every company runs on a unique ethos, every company has a different philosophy, you too must have your own. And the process starts when the very concept springs into your mind. There may be some ingredients which you must bear when you found your company’s ethos:
When the ethos of your company binds everyone there together, fulfillment of combined aspirations becomes easy. If the root is deep, the tree is strong and stands for long.