Customers across the globe are random buyers. Yes, there is a term called Brand Loyalty, but you can’t pinpoint the basic ingredients in your business to ensure this brand-loyalty for yourself. But there are some universal elements which you can assimilate in your business-mechanism to garner some extent of brand-allegiance:
1. Customers want to extract self-worth for themselves: Each and every customer in this world wants regular and customized communication. The more personal this communication is the better. Customers always want their expectations fulfilled in the manner wherein they extract a profundity of self-worth for themselves. Every interaction with customers must be documented by your company for elevating the level of service. A suitable mechanism to ensure real-time updates of various data and information in your organization is a must.
2. Extend help before customers ask for it: Every customer thinks that you have started the business for him only, all your plans and policies are being framed to serve him. If your clients receive your products or services with this feeling, they would be satisfied and loyal to your brand. The key lies in rendering suitable service to them before they ask for it.
3. A conspicuous adoption of customers’ feedback: The moment your customers get to know that their feedback and suggestions have been incorporated in your company’s system, they get a great feeling. Innovative changes in the features in products or services, your online-moves, a tweak in the delivery-mechanism, activities on Social Media Channels and anything else, if they feel that you have brought the changes or started an initiative on their recommendations, they get attached to your company abidingly.
4. Have a strong online-presence: With the increasing penetration of internet in our lives, customers generally are more inclined now to take stock of their service-providers online first. Good, succinct and comprehensible content on your website goes a long way to establish a connect with your customers. A vibrant presence on different Social Media Channels helps you have a continuous engagement with your existing and prospective customers.
Customers across the spectrum are normally unpredictable; their buying-behaviour can’t be measured or gauged accurately. But ingraining few things in the system, you can provide them with a great customer-experience.