Research before producing any artistic product is highly important. If you research properly, you are going to put in place everything in an arrangement and in order. Secondly, a well-thought research about the topic keeps you always near the purpose of the presentation. In any presentation, a well-done research gets reflected in the content first.
Since the content carries the very purpose of your presentation and presents all the finer nuances of your business, a deep research makes it richer and more engaging. A deep research always helps in choosing the visuals regarding your products or services and placing them properly. It is this research about your company or any other effort which helps in synchronizing the visuals with the content in the presentation. Other corresponding creative inputs (Read: Some small inputs enhance efficacy of Presentations) in accordance with the researched material enhance the effect of the entire presentation, ultimately crafting a brand for your products or services. If every bit of your element in the presentation is aligned with the research on your company or business, its vision, mission, profile, future plans, products or services etc., the goal of hitting the target-audience in the trice and generating the business becomes almost sure. A good and deep research certainly sharpens the effect of an Audio-visual presentation by making it a sure-shot marketing tool.